Saturday, July 1, 2017

Draw More Clients to Your Website

Your website is very important to the success of your business. The primary reason why you need a website is that your customers expect you to have one, just like they expect you to have a business card. Once you build a website you must give your clients a reason to visit. While primarily a passive form of marketing, here are some suggestions for driving more traffic to your website...

Search Engine Optimization
Search Engine Optimization (SEO) is the process of getting traffic to your website organically and for free in the search results on search engines (e.g. Google, Bing, Yahoo, etc.). SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. While this is a topic that is too large for a small section in a blog post, here is a summary of the 2 areas you need to focus on for SEO:
  1. On-Page SEO is the act of you optimizing different parts of your web site that affect your search engine rankings. It's stuff that you have control over and can change on your own website, such as page text, various HTML tags, and internal links.
  2. Off-Page SEO increases the relevancy of your website by getting links on other websites to your website. Essentially, it increases relevancy because if demonstrates how the "world" views your website..
While on-page and off-page SEO work together to improve your search engine rankings, On-page SEO is the one that you should initially spend time on. It's the one where you have the full control to make updates and improvements.

Add a Blog Page
Search engines love fresh content. There's no better way to provide fresh and frequent content than with blog posts. You will build trust and clout within your professional community by providing valuable, expert information via your blog posts. Over time, you will become a trusted resource for helpful, informative content, which can ultimately lead to a higher customer conversion rate. If you are already blogging, then post more frequently. This is a form of on-page SEO.

Join in a Blogging "Community"
Become a guest contributor on other related and relevant blog sites and online journals. Doing so, you can drive targeted traffic to your site by exposing you to a wider and established audience. In addition, you will demonstrate yourself as an expert in your field. Within your content, add a link to your website. That is a form of off-page SEO which you can easily drive and implement.

Get Social
It’s not enough to produce great content on your website and hope that people find it. You have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content and drive traffic to your website. Twitter is ideal for short, snappy attention getters called "tweets". LinkedIn is the number 1 social media platform for B2B* (business-to-business). Also, YouTube is tops for promoting video content. If you are a B2C (business-to-consumer) organization, you will get the most traction with Facebook*. Also use YouTube and Instagram if your content is largely images. Don't forget to include your website link in your social media channels and activity.

Pay-Per-Click Marketing
Pay-Per-Click (PPC) marketing is a way of using search engine advertising to generate clicks to your website instead of “earning” those clicks organically via SEO. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. You do not pay a fee when the search engine displays your ad, but the searcher does not click your ad. Google AdWords ( is the most popular PPC platform. Although other search engines and social media channels offer this service.

Your entire PPC campaign is built around keywords. These are the words/phrases that people use to search in the search engines. When someone searches using the keywords that are in your campaign, your website ad will display in the search results. The most successful AdWords advertisers continuously refine their PPC keyword list.

Email Marketing
In today’s dynamic digital marketing world, email marketing tends to take a backseat to most online promotion activities. If you haven’t considered email marketing for your business, now may be the time to do so. Email marketing is a targeted, shareable, credible, measurable, and cost-effective marketing tool. Using email marketing, you can create deeper and more personal relationships with a wider audience, and at a very low cost. With a targeted approach and a strong message, your business is sure to benefit from email marketing.

While wanting more customers is the primary desire for business owners, then next desired item is increased website traffic. Implementing any of the above strategies can help increase traffic to your website. While some of these strategies won’t be a quick fix, you may be surprised how quickly some of them start to generate results for you.

Click here to contact me regarding this or any other blog post. Also, I welcome comments, which you can post below.

* 2016 B2B Content Marketing Trends - North America: Content Marketing Institute/MarketingProfs
   2016 B2C Content Marketing Trends - North America: Content Marketing Institute/MarketingProfs

Thursday, June 1, 2017

Are Telephone Landlines Obsolete?

Communications for Research, Inc.
CBS News recently published a story about a U.S. government study on May 4, 2017 which reported 50.8 percent of homes and apartments had only cell phone service in the latter half of 2016. It is the first time such households had the majority in the survey. And, more than 39 percent of U.S. households have both landline and cell phone service. So, what’s going to happen to yesterday’s telecommunications technology?

The main difference between a landline and cell phone is the way they complete calls. A landline has a wired connection that connects it to the telecommunications network and uses wire telephone lines to transmit calls. Cell phones use radio waves to transmit calls. You have unlimited mobility because you are not connected to a wire. However, you have to be able to connect to your provider’s network. If you are in an area where your provider has spotty or no coverage, you may be susceptible to dropped calls or no service.

One of the proponents of getting away from the copper wire landline network is actually AT&T. Their current landline infrastructure has served us all well for about 100 years. But, it is aging, becoming expensive to maintain and no longer meets the communication needs of their customers. For people and businesses that still have a need for a landline service, internet-based telephone (VOIP - Voice Over Internet Protocol) service provides a faster and higher-quality service than traditional landlines.

Young people have been the first to totally cut the landline because cell phones are so much more practical when moving frequently. They take their cell phone from home to a college dorm to an off-campus apartment to their first home away from their parents, all within a period of about four years. A smartphone is also the smart choice for frequent travelers who are rarely home long enough to answer a landline.

Think about the last time you answered a call from your landline phone. It might have been some time ago. And it was likely either a wrong number or a sales call. There might be the occasional reason when you require the landline. For example, you may need to use one to call and find your misplaced cell phone. Also, some calls can be more expensive if made on a cell phone. With the cell phone becoming the main tool for communication, we no longer have a strong need for the traditional landline.

While a landline is the best calling option when you have an emergency at home, emergencies can happen anywhere. If you experience an emergency when you are not at home, you can quickly and easily contact the authorities for help with a cell phone.

So, should you cut the cord and get rid of your landline? The answer is… it depends on you and your family’s needs. Do you have young children in the house that don’t have cell phones but need a way to communicate? Do you need to use a phone more when you are not near a landline? Are you confident that your mobile phone is enough in an emergency situation?

If your cell phone is going to be your only phone, make sure you have a device that’s reliable, has a long battery life and has excellent sound quality. Invest in an extra battery to make sure that your phone never goes dead. In addition, have a mobile charger for your car, which you can also use to charge and power your cell phone should your home power go out.

Click here to contact me regarding this or any other blog post. Also, I welcome comments, which you can post below.