Wednesday, August 1, 2018

Tips When Updating Your Website

As per Google's Quality Rating Guideline, there are four key points of SEO content: Expertise, Authority, Trust and Maintenance. To demonstrate Expertise, publish comprehensive content. To demonstrate Authority, people will share your content through links and mentions. To demonstrate Trust, publish testimonials and examples of your successful projects.

To demonstrate Maintenance, keep your content up to date and relevant. That's what's we'll discuss in this post...
Think Mobile
When redesigning your website, make sure that you use a theme, fonts and layout that’s easy for mobile users to read. A responsive designed theme will automatically adjust to the screen shape and size of different devices. Sans-Serif fonts like Arial or Veranda are easier to read on smaller screens than the traditional Serif fonts like Times New Roman or Cambria. Once you update you website, test your results on multiple devices to make sure your website is conducive for each device format.

Add More Web Pages & Content 
Consider adding new web pages to your website. Add blog posts to give your opinions. provide current news and information on products in your industry. Content is a great way to make your website more authoritative, and more relevant to the search engines. The search engines are always looking for fresh content on websites. So making changes to existing web pages makes it easier for your website to improve its ranking. Even a few changes to make your information more current is helpful.

Add Search Engine Optimization
The goal of search engine optimization (SEO) is to have the search engine spiders (their information search programs) not only find your website and web pages, but also rank the website relevance so that it appears near the top of the search engine results. The process of optimization is not a one-time process, but requires maintenance, tuning, and continuous testing and monitoring. Therefore, it will be a good time to apply some best SEO updates when you plan to update your website.

Do a keyword analysis and add those keywords to your content. Update meta tags, alt tags and page titles, as well as update web page URLs (web page address) and your website's site map. Also, submit all web pages to the search engine directories (specifically Google and Bing). Good SEO is more than just these few points, but these are the initial key points to address.

Redirect Deleted Web Pages
Every web page on a website has its own URL. As you reorganize the available web pages in your website, it is possible that you will choose to eliminate web pages and their associated URLs. It may be that a web page is no longer relevant, thus no longer needed. Or, you may combine the content of one or more web pages into another (or a new) web page. A user may try to access a deleted web page because they have it bookmarked. Or, it comes up in a Google search because it is still in the Google index, which is not yet updated. When a user tries to access a delete web page, they will get a "Error 404 - Page not found" message, which is a very unprofessional reception by your website.

In your website code or development platform, you can redirect the URL of a deleted web page to another web page. If you have no new web page to replace the use of the deleted web page, then redirect the URL to the Home page of your website. That is a much friendlier result than "Error 404 - Page not found".

Click here to contact me regarding this or any other blog topic. Also, I welcome comments, which you can post below...

Sunday, July 1, 2018

Social Media Tips for Business

Businesses of all sizes are realizing the benefits of social media. It is no longer the case that you, your sales people or administrative assistant are the first point of contact between the outside world and your company. That role is now the responsibility of your website and online social media profiles. So use social media wisely...
Publish Relevant Content
Social media is a great inbound marketing tool that can help you generate interest, collect leads and build your email list. Publishing and posting content that is relevant to both your brand and your audience is a way to attract customers who are truly interested in your brand, and the products and services you have to offer. Relevant content adds value to the your message, positions you and your brand as a trusted advisor, and is authentic and believable.

Know Your Audience
To connect with your clients and prospects (your audience), you need to understand what is important to them. It is also important to know the level of knowledge they have about your products and services so you can present the information in the correct vernacular. If your audience is retail or residential based, then use terms that the layperson will understand. However, if you are marketing to people within your industry, you should use industry and technical terms. There is nothing more frustration than to present basic information to a highly knowledgeable audience, or to speak at too high a level to a novice audience.

Look at the Competition
Watching what your competitors are doing is a form of market research. In this case, you’ll be looking at those who share the same target audience as you, and compete in your marketplace. Evaluate their brand, their message, the online websites where they publish and the messaging they promote in their advertising. As your prospects and clients look for a business online like yours, you can be found along with others and not be overlooked.

Choose the Right Platforms
The number of available social media platforms is huge, and starting a social media campaign can seem overwhelming. If you're just starting out with social media, plan to use just 1 or 2 platforms. Start with the social media platforms where you expect your greatest audience to be. As per my prior point, you can use the same platforms that your competition uses.

How Often to Post
How often should you post? That is not an easy question to answer. There is no "one size fits all" when it comes to posting. Posting too infrequently can lead to your business being missed, ignored or simply forgotten. Posting too often can be overwhelming, and cause your audience to lose interest. I believe that you should post as often as your audience will tolerate. However, there's no easy way to know that until you start posting and track the frequency of views over time. You can post daily, weekly or monthly. And, you can have different posting frequencies for different social media platforms.

If you’re going to post every day, keep your posts short and to the point. Also, vary your post types. For example, alternate among text posts, video posts, or image posts so your readers have variety each day. If you decide to post less often than once daily, then variety in post type is less important. Instead, put your effort into creating more robust content and for a variety of topics.

There are also SEO (Search Engine Optimization) benefits to building up the number of posts on your website and social media sites.  In general, the more pages and posts you have, the greater the chance a reader has to find you through the search engines. While SEO is not quite as simple just this, post frequency and quantity will generally bring you much more web traffic.

Post Consistently
More important than frequency of posting is frequency consistency. That could be from daily to a few times a week to once each month. Once you select a frequency, stick with it. It's OK to set a different posting frequency for different social media platforms. For example, you may chose to tweet daily, post on Facebook weekly and post on your blog monthly. Regular readers of this blog know that I post here monthly. On Twitter (, I tweet once or twice each week.

It's clear that many businesses rely on social media to promote their brand, products and services. However, social media marketing is not about volume selling and posting random content. Using social media effectively for business can be a quick, easy and user-friendly way to interact with your target audience. With a little investment in time, your business can be well on its way to developing a strong online presence and following.

Click HERE to contact me regarding this or any other blog topic. Also, I welcome your comments, which you can post below.